Tuesday, 26 July 2011


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Once pre-production is complete, it is time to continue the work with production. The script should now be ready and approved by all.
There is a number of elements that need to be kept  in mind while starting the production stage of video. The things that need to be taken care are as followed:
Safety: The first and foremost issue that needs to addressed during the production phase is safety. One should take all the required safety measures to ensure that there are no chances of accidents. It should be seen that lighting and any rigging are handled properly, and there is no risk of falling. Sandbags should be placed around heavy lighting and wires do not cause a trip hazard.
Set up & break: The next step is to secure the equipments used in the shooting. If the shoot is going to involve public areas, extra care is required. One should also test all the tools that are to be used in the production, before the shoot starts. Everything should be kept ready before the actors come to the shooting site. All the props, the audio decks, lighting and other components should be checked before shooting.
Make up: If your budget allows, makeup and wardrobe crew can be employed to enhance the look of the film. Makeup can help your actors shine. The makeup team would be there every time the actors need them. The makeup team would also help the actors clear their sweat and clean the oily skin. They are also in charge of the actors’ general appearances. This is more important when shooting a B2C commercial with heavy lighting rigs and less important on general corporate videos.
Camera person: Any video production cannot take place without camera man. The camera men hired should be proficient enough to undertake the project at hand. They should know when white balancing is required, when to move the camera, where to focus and at what time. The camera person should also know to handle the situation if any trouble occurs with the camera while shooting.
Audio level: Before starting the shooting one should take the trial of all the audio systems that are to be used in production. If the shooting is planned out of the studio, the team should be properly equipped with the wireless microphones.
With proper planning and proficient team, the production stage of the video production can be easily accomplished.

Video Production Stage 2 Production Stage

Tuesday, 19 July 2011


[postlink]http://videoproductionsuk.blogspot.com/2011/07/pre-production-essential-part-of-video.html[/postlink]Video production, the latest and advanced marketing technique, is been adopted by many companies. With video production, a company can display all its potential products and services in an effective manner. Moreover, with the fast growing world, one has to be easily adaptable to change, and video does just that!
Producing a video for the company is divided into three parts, pre-production, production and post-production. Pre-production is the planing stage in producing a video. Any professional video would require pre-production planning. A common mistake when corporates set out to produce a video is they do not spend enough time on this part of the process and want to rush into production. This can prove costly down the line!
Pre-production is a fundamental part of video production. Only a professional video production company would know the import elements of the pre-production stages and you should ask your suppler to explain the detail before you commission then to build your video.
Pre-production stage starts with identifying the aims and objectives of video production. The target viewers are recognized and analyzed whether they have potential to make our video production a success. The language, the actors, the speed, music and others of the video production are entirely dependent on the target audiences. As every person has a different attitude and interests, so the target addressees should be chosen correctly.
The next thing that one needs to decide is the total cost to be spent on the video production. A company can spend from a very few pounds (DIY video) to over six figures. If the video is an essential element to your business, then you should be sure that you spend an appropriate part of your budget on pre-production. Spending more on video production can make video look more impressive to the prospective audiences.
So, if you are looking to engage with a video production company, be sure to ask your potential supplier to go over every part of the process and make sure you understand what is required of you and more importantly, what will your video production company take care of for you.

Pre Production – An Essential Part of Video Production

 

Corporate Video

Video Production UK

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